Market-Driven Offering Protects Corporate Identity and Brands with Real-Time
Internet Monitoring and Searching for Infringement
TORONTO, May 8 /PRNewswire-FirstCall/ -- INTA Annual Meeting, Booth #815
-- Iron Mountain Incorporated (NYSE: IRM) today announced the introduction of
its new Enforcement Service for protecting brands and intellectual property
online here at the International Trademark Association (INTA) Annual Meeting.
The Enforcement Service is part of Iron Mountain's portfolio of Domain Name
Management solutions and helps customers protect their corporate identity and
brands on the Internet in a pragmatic way, with real-time monitoring and easy-
to-interpret reports. As the global leader in information protection and
storage services, Iron Mountain has the expertise and experience to address
complex information challenges including the protection and enforcement of a
corporation's identity online.
Through custom, client-controlled, continuous Internet monitoring, Iron
Mountain's Enforcement Service gives companies the power to detect, track, and
analyze potential and imminent threats to corporate identity. The industry's
most sophisticated tool both to manage and protect intellectual property, the
Enforcement Service provides clients a secure, multi-user environment where
employees from such diverse functional groups as legal, marketing, and product
development can easily share information and collaborate to monitor the
company's online presence and to track and maintain trademarks, brands,
patents and products. Customers can now understand how much an abuse incident
may be impacting their business and take steps to recover lost revenues.
"At Certified Angus Beef, our brand is a mark of the world's premium brand
of fresh beef. To maintain this highest standard, we need to proactively
protect the use of our trademarks and our name," stated Brent Eichar, senior
vice president at Certified Angus Beef. "Companies like Iron Mountain and its
Enforcement Service help us to effectively protect our brand and ensure that
only licensed distributors, restaurants and retail stores use the Certified
Angus Beef (R) trademarks to promote the product."
"Just as intellectual property is becoming the cornerstone of the U.S.
economy, the challenges of managing and protecting it are more complex than
ever. Companies must be able to find and act on infringement more quickly in
order to control it," said Jennifer Brock, director of product management at
Iron Mountain. "Iron Mountain's Enforcement Service provides the right set of
customizable monitoring and searching tools plus human experience and
knowledge to address those challenges."
The Enforcement Service's powerful, automated search engine continuously
crawls the Internet for brand asset and intellectual property references,
including blogs, web content including auction sites, domain name
registrations, search engines, registries, patent databases and message
boards. It then uses proprietary "push" technology to automatically deliver
incidences of potential infringement -- as often as daily -- to various
contacts in the organization for maximum efficiency and rapid response. The
Enforcement Service can track for patent applications, newsgroup activity,
logos, offensive associations, trademark infringements, unauthorized linking
relationships, and copycat sites. It generates reports which graphically
break information down into useful categories to facilitate analysis and
action.
At the same time, the Enforcement Service provides full trademark and
patent management capabilities. The system automatically populates with data
on all company-owned trademarks, including prosecution history,
correspondence, graphic mark, and owner. For patents, it automatically loads
data including abstracts, process diagrams, inventors, classification, and
prior art, and permits sorting by useful categories such as patent
issue/reissue dates. The Enforcement Service provides single-source management
for this information, which is of particular value to companies with
decentralized operations, complicated legal organizations, or that have grown
through acquisition.
"Iron Mountain's Enforcement Service makes managing IP simple and
proactive," said Brock. "Its enforcement capabilities clear the Internet smoke
screen to deliver actionable items in transparent, logical form. It is an
indispensable tool to doing business in a global online economy, where risk
reduction, cost management and consistency are paramount."
Underscoring the importance of monitoring corporate identity online,
Lawrence E. Penn III, managing director at The Camelot Group, said, "In
private equity, sophisticated intelligence tools like Iron Mountain's
Enforcement Service pierce the armor of Internet overload, allowing us to
cost-effectively gather the candid comments of employees, competitors, and
'influencers' collected from the ever increasing pool of nontraditional
sources; quick access to patent information is also invaluable."
Iron Mountain's Enforcement Service offers the following unique benefits:
- Around-the-clock support: log in any time, get new results constantly,
and use the dynamic links to quickly navigate source materials
- A high degree of flexibility and refinement when setting up search
parameters, including Boolean searching to limit/narrow data and to
create custom prioritization schemes
- Searching against a picture or logo
- Monitoring of trademark and patent applications for similar terms and/or
competing technologies
- Identification of domain name registrations that include terms similar
to trademarks, on a daily basis
- Graphical reporting for results that are easy-to-read and interpret
Iron Mountain works with globally recognized corporate customers and law
firms that typically require sophisticated tools and dedicated personal
service to help them consolidate and manage domain name portfolios of 50 to
15,000 domain names located at multiple registries, registrars and internal
business units. As these companies' brands and corporate identities are
increasingly tied to the global capabilities of the Internet, management and
protection of associated domain name records becomes a critical task. With the
introduction of Iron Mountain's Enforcement Service, customers have a superior
professional online tool for online brand and corporate identity protection.
Iron Mountain's Enforcement Service is powered by ULTRA(TM); a technology
supplied by Iron Mountain partner Avestar-IP, LLC, and will be available
starting this month. Customers can access the Enforcement Service via the Iron
Mountain Connect Domain Name Center portal. The service is a separate option,
and offers flexible configurations for various amounts of users and keywords.
Iron Mountain will demonstrate its Enforcement Service this week at the
International Trademark Association (INTA) Annual Meeting in Toronto, Canada,
May 7-10th (Booth #815).
About Iron Mountain Digital
Iron Mountain Digital is the world's leading provider of data
backup/recovery and archiving software as a service (SaaS). The technology arm
of Iron Mountain Incorporated offers a comprehensive suite of data protection
and e-records management software and services to thousands of companies
around the world, including technology escrow and domain name records
management services. For more information about Iron Mountain's domain name
services, please visit http://www.ironmountain.com/dnm.
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) helps organizations around the
world reduce the costs and risks associated with information protection and
storage. The Company offers comprehensive records management and data
protection solutions, along with the expertise and experience to address
complex information challenges such as rising storage costs, litigation,
regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain is
a trusted partner to more than 90,000 corporate clients throughout North
America, Europe, Latin America and the Pacific Rim. For more information,
visit the Company's Web site at http://www.ironmountain.com.
Iron Mountain is a trademark of Iron Mountain Incorporated. Other company
names, product names and company logos mentioned herein are the trademarks, or
registered trademarks of their respective owners.
Media Contacts:
Maria Doyle OR Laura Sudnik
Public Relations Public Relations
(781) 964-3536 (617) 535-2907
dmmkdoyle@comcast.net laura.sudnik@ironmountain.com
SOURCE Iron Mountain Incorporated
05/08/2006
CONTACT: Maria Doyle, +1-781-964-3536, dmmkdoyle@comcast.net, or Laura
Sudnik, +1-617- 535-2907, laura.sudnik@ironmountain.com, both Public Relations
of Iron Mountain Incorporated
Web site: http://www.ironmountain.com
(IRM)