Companies can Strengthen Established Brands with .tel domain for Global, Live
Contacts Directory
BOSTON, Dec. 3 /PRNewswire-FirstCall/ -- Iron Mountain Digital, the
technology arm of Iron Mountain Incorporated (NYSE: IRM), today announced it
will be among the first service providers to offer the new .tel domain name.
The .tel domain is similar to an interactive business card on the web, and has
been called "the Google of online address books." As a recognized expert in
intellectual property management, Iron Mountain Digital recommends that
companies protect and strengthen their established brands by registering for a
.tel domain during the sunrise period which starts December 3.
The .tel domain allows businesses and individuals to store and manage all
of their contact information and keywords directly in the Domain Name System,
or DNS, thereby displaying the contact information much more quickly. For
large businesses with established domain name portfolios, .tel is a way to
consolidate contact information and make their company or brand easier to
contact. For individuals or small businesses, .tel enables an online contact
directory without the need to build, host, or manage a website. Iron Mountain
will begin offering registration and management services for the .tel domain
name extension beginning on December 3, the first day of the domain's "sunrise
period."
The sunrise period is reserved for trademark owners and extends from
December 3, 2008 through February 2, 2009. During this time, owners of
existing trademarks can obtain a .tel domain for their brand; the selection
method is first-come, first-served. This is followed by the "land rush" phase
of the launch, from February 2 to March 23, 2009, in which .tel registrations
are open to all. Lower priced, general availability registrations open on
March 24, 2009 for .tel domain names that remain. Iron Mountain's guidance is
that companies with established brand trademarks should take advantage of the
sunrise period if they want to strengthen and protect their brand with a .tel
domain for their brand. If companies do not register a .tel domain for their
establish brand trademarks during the sunrise period, that brand will no
longer be protected, and will be available to anyone during the land rush
period.
Telnic Limited is the Registry Operator and Sponsoring Organization for
.tel. This new sponsored Top Level Domain (TLD) was awarded in 2006 by ICANN,
the Internet Corporation for Assigned Names and Numbers. Telnic's CEO,
Khashayar Mahdavi, states "This will fundamentally change the way in which
people communicate and interact." The .tel domain is about connecting people
and businesses and lets businesses use their company brand as a communications
hub. From any Internet device, you can enter a .tel domain, and the DNS
immediately returns the appropriate contact information allowing you to
immediately initiate contact.
A .tel domain provides organizations of all sizes a named listing with
unlimited contact information in a global directory, accessible from any
device connected to the Internet. This integrates all communication solutions-
such as email, phone, fax, premium numbers, call centers, IVR systems, vanity
numbers, and VoIP solutions-under a single, brand-oriented solution. Customers
can then search for and find up-to-date contact information quickly at little
or no cost to them, connecting with .tel owners how they want to.
Additionally, the .tel domain is search engine optimized through its ability
to store index keywords, providing additional content for branded
discoverability on the web.
"Many large companies work with Iron Mountain Digital on a domain name
strategy that protects their company name, product names and other brands with
the appropriate domain name extensions," stated Frank Bruno, Director for Iron
Mountain Digital's Intellectual Property Management services. "Adding a .tel
domain for your brand is a logical next step, and we encourage companies
owning trademarks to register their .tel domains during the sunrise period,
starting December 3."
Iron Mountain Digital's comprehensive, proven effective domain name
management and enforcement services help companies reduce the time, risk, and
cost associated with managing domain name portfolios.
To learn more about the .tel domain name, a Frequently Asked Questions
(FAQ) document is available at: http://www.telnic.org/faq.html. For more
information about purchasing a .tel domain name, please call Iron Mountain
Digital at 800-962-0652 or email ipm-info@ironmountain.com.
About Iron Mountain Digital
Iron Mountain Digital is the world's leading provider of software- and
storage-as-a-service solutions for backup and archiving. The technology arm of
Iron Mountain Incorporated offers a comprehensive suite of data protection,
archiving and intellectual property management solutions to thousands of
companies around the world, directly and through a world-wide network of
channel partners. Iron Mountain Digital is based in Southborough, Mass. with
European headquarters in Frankfurt, Germany. For more information on Iron
Mountain Digital's Intellectual Property Management services, visit
www.ironmountain.com/ipm.
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) helps organizations around the
world reduce the costs and risks associated with information protection and
storage. The company offers comprehensive records management and data
protection solutions, along with the expertise and experience to address
complex information challenges such as rising storage costs, litigation,
regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain is
a trusted partner to more than 120,000 corporate clients throughout North
America, Europe, Latin America and Asia Pacific. For more information, visit
the company's Web site at www.ironmountain.com.
Media Contact:
Maria Doyle
Public Relations
(781) 964-3536
maria@doylestratcomm.com
SOURCE Iron Mountain
CONTACT:
Maria Doyle, +1-781-964-3536
maria@doylestratcomm.com
Web site: http://www.ironmountain.com
http://www.ironmountain.com/ipm
http://www.telnic.org/faq.html