BOSTON & TOKYO, Aug 10, 2010 (BUSINESS WIRE) --
Iron
Mountain Incorporated (NYSE: IRM), the information management
company, and UrbanBrain
Incorporated, an Internet registry services consultancy, today
announced a co-referral program to benefit applicants for new generic
top-level domains (gTLDs), which will expand the domain names on the
Internet. Under the terms of this referral program, Iron Mountain will
refer prospective gTLD Registry Operators to UrbanBrain for registry
services and UrbanBrain will refer prospective Registry Operators to
Iron Mountain for data escrow services.
The Internet Corporation for Assigned Names and Numbers (ICANN),
the non-profit organization that oversees the Internet's domain name
system, plans to open its doors to new gTLD applications in the near
future. Currently, there are 22 gTLDs in use on the Internet and
overseen by ICANN. A top-level domain is what Internet users are
accustomed to seeing on the right-most side of a domain name, for
example, .com, .net and .org.
Iron Mountain currently provides escrow services for the majority of
today's gTLDs and will offer its Registry
Data Escrow services for the new gTLDs as well. Hundreds of new
gTLDs are expected to be introduced over the next few years, spanning
organizations, communities and new generics.
"The addition of new Internet extensions will increase competition in
the domain name market, and consumers will benefit from new and
innovative business models," stated Kevin Saimon, CEO of UrbanBrain.
"However, the process of applying for a new gTLD is extremely complex.
UrbanBrain's consulting services will guide new gTLD applicants through
the entire process of applying for a new gTLD, as well as running a
fully-functioning registry. Our program with Iron Mountain will enable
new Registry Operators to ensure their domain is safeguarded with the
industry's premier registry escrow services."
John Boruvka, vice president of intellectual property management at Iron
Mountain Digital, added, "As ICANN rolls out the new gTLD application
process, UrbanBrain and Iron Mountain will help new gTLD applicants
navigate the strategy, implementation and protection of their new
domains. We're proud to refer customers to UrbanBrain, and are pleased
that UrbanBrain recognizes Iron Mountain's expertise and market
leadership in providing registry data escrow services."
As the new gTLDs are created, their registries will be required to
comply with data escrow requirements similar to those that ICANN
maintains for existing gTLDs. This is to ensure the continuity of Domain
Name System operations in the event of a physical, technical or business
failure of a registry. Iron Mountain was the first company to protect
domain name registry data via escrow agreements in 2001. Today, Iron
Mountain's global leadership in information management translates into
the most comprehensive and trusted Domain
Name Registry Data Escrow Services available.
To help the Internet community further understand the impact of new
gTLDs, Iron Mountain has developed a white paper on the topic, titled What's
Next for the New gTLDs?
About UrbanBrain
UrbanBrain provides comprehensive consulting and operational training
services for prospective new gTLD applicants. UrbanBrain is preparing to
be the official registry operator of the new gTLD, .SITE (dotsite.org),
and will also handle registry operations for the winner of the world's
first new gTLD contest, World Domain Cup (www.worlddomaincup.com).
About Iron Mountain Digital
Iron Mountain Digital is the world's leading provider of information
management services for data protection and recovery, archiving,
eDiscovery and intellectual property management. The technology arm of
Iron Mountain Incorporated offers a comprehensive suite of solutions to
thousands of companies around the world, directly and through a
worldwide network of channel partners. Iron Mountain Digital is based in
Southborough, Mass. For more information on Iron Mountain Digital's
Intellectual Property Management services, visit www.ironmountain.com/ipm.
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) provides information management
services that help organizations lower the costs, risks and
inefficiencies of managing their physical and digital data. The
company's solutions enable customers to protect and better use their
information--regardless of its format, location or lifecycle stage--so
they can optimize their business and ensure proper recovery, compliance
and discovery. Founded in 1951, Iron Mountain manages billions of
information assets, including business records, electronic files,
medical data, emails and more for organizations around the world. Visit www.ironmountain.com
or follow the company on Twitter at www.twitter.com/IronMountainInc
for more information.
SOURCE: Iron Mountain Incorporated
Public Relations for Iron Mountain
Maria Doyle, +1 781-964-3536
maria@doylestratcomm.com
or
UrbanBrain Inc.
Jacob Williams, +81-3-3983-9422
info@urbanbrain.jp