Enhancement Ensures Quick Delivery in Multichannel and Multi-Touch
Marketing Programs
MILPITAS, Calif.--(BUSINESS WIRE)--Oct. 12, 2012--
Iron
Mountain Fulfillment Services, Inc., a division of Iron
Mountain Incorporated (NYSE: IRM), today announced eDelivery, an
enhancement to its GroupTrak software that makes it easier for marketers
to create and track the delivery of custom emails sometimes slowed by
their large file size.
“eDelivery is a fast, secure, lower cost way to deliver important,
time-sensitive messages and documents,” said
David Lowndes
, director of
product marketing for Iron Mountain Fulfillment Services. “Increasingly,
communication streams between companies and their customers and
prospects include some type of electronic touch. eDelivery offers
clients the ability to communicate using the receiver’s preferred
channels and makes Iron Mountain a one-stop shop for multichannel and
multi-touch fulfillment campaigns.”
eDelivery uses built-in business rules and template-based designs,
providing customers the freedom to be creative without jeopardizing
their company’s brand standards or violating industry regulations.
eDelivery allows the customer to:
-
Pull in pre-approved copy and images from their company’s digital
library;
-
Link materials together for regulatory or policy reasons;
-
Control which documents users can access by individual, job
function/level, department, location, sales volume or any other
criteria selected;
-
Track delivery via hyperlinks embedded within an email, thus avoiding
the delays and security issues which attachments can cause.
eDelivery overcomes the common risks and drawbacks associated with email
attachments and avoids delivery delays or blocking of large files by
using links to a dedicated hosted website, where recipients can download
content. Delivery by download from a dedicated site also helps protect
privacy and ensures security.
eDelivery addresses very specific fulfillment needs, such as when:
-
A large retailer updates its price list and needs to get it to its
entire sales team as quickly as possible
-
An insurance company delivers large pre-enrollment booklets to
potential members, quickly and in the format selected by the recipient
-
A pharmaceutical company needs to track the deliverability and open
rates of drug information kits sent to its sales force
-
A financial services company wants to provide its sales force with an
integrated email tool to communicate with prospects, but needs to
control the content of the emails and what documents can be attached
EASY TO USE
eDelivery offers point-and-click ease of use so that there is no
learning curve for new users. The portal can be accessed 24/7 from any
computer through Iron Mountain’s GroupTrak web-based ordering, inventory
management and tracking system. eDelivery orders can be combined with
any of Iron Mountain’s other fulfillment offerings, or customers can
place eDelivery orders through scheduled data feeds. Either way, they
can track where emails are going and when they’re delivered, opened and
read.
See eDelivery in action at Iron Mountain Fulfillment Services Booth 828
at DMA2012. Following DMA2012, schedule a demo by contacting
David
Lowndes
, david.lowndes@ironmountain.com.
About Iron Mountain Fulfillment Services
Iron Mountain Fulfillment Services, Inc. offers an advanced combination
of fulfillment and digital print solutions for targeted and personalized
communications. With over 40 years of experience in the fulfillment
business, Iron Mountain partners with clients to optimize their
communications. Our solutions increase response rates, expand market
opportunities, reduce costs and ensure appropriate compliance. To learn
more about our eDelivery solution and other ways we can help your
company increase response and productivity, contact us at (866) 563-IMFS
or visit our website at www.ironmountain.com/fulfillment.
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) provides information storage and
management services that help organizations lower the costs, risks and
inefficiencies of managing their physical and digital data. The
Company’s solutions enable customers to protect and better use their
information so they can optimize their business and ensure proper
recovery, compliance and discovery. Founded in 1951, Iron Mountain
manages billions of information assets, including business records,
electronic files, medical data and more for organizations around the
world. Visit www.ironmountain.com
or follow the company on Twitter @IronMountain
for more information.
Source: Iron Mountain Incorporated
Iron Mountain Fulfillment Services
David Lowndes, 512-977-9511 Ext
30
david.lowndes@ironmountain.com
or
Kings
Mountain Communications
Michele Moyer, 650-269-1442
michele.moyer@kingsmountainpr.com