ICANN 49 Meeting showcases how the Internet is changing
BOSTON--(BUSINESS WIRE)--
Starting soon, new domain names will flood the Internet, changing how
companies list themselves and how consumers find them online. In late
January, the first new generic Top-Level Domains (gTLDs) – .bike,
.clothing, .guru, .holdings, .plumbing, .singles and .ventures – went
live and many more such as .bid, .science and .pub are expected to
follow, as companies look to expand their presence on the Internet. Iron
Mountain Incorporated (NYSE: IRM), the storage and information
management company, is playing a prominent role in this expansion and
has been chosen to protect the data for more than 70 percent of all new
gTLDs.
A Top-Level Domain is the portion of the domain name appearing to the
right of the dot. Over the past eight years, ICANN,
the Internet Corporation for Assigned Names and Numbers, has been
working on the new
gTLD program, which is intended to meet the demand for memorable web
addresses, expand consumer choice and increase industry competition.
Today, in addition to the 22 existing gTLDs, which include familiar
suffixes like .com, .org and .net, more than 170
new gTLDs such as .careers, .movie and .futbol have been delegated
and the registries supporting these gTLDs are starting to accept domain
name registrations. ICANN forecasts more than 1,300 new gTLDs could be
available in the next few years.
Top registries and registry services such as Donuts, Famous Four Media
and Rightside have all selected Iron Mountain to fulfill their registry
data escrow requirement. ICANN requires data
escrow protection for the new gTLDs as a provision of its Registry
Data Escrow Agreement. This agreement requires registries to
periodically transfer registry data for their new gTLDs to a reputable
escrow agent to be held securely in escrow. This is an important
safeguard to ensure business continuity of Domain Name System operations
in the event of a physical, technical or business failure of a registry.
Iron Mountain has a long history with ICANN and currently protects the
data for the majority of existing gTLDs for both registries and
registrars.
Andy Churley, CMO at Famous Four Media, states, “As one of the larger
portfolio gTLD applicants, with 60 generic Top-Level Domains coming to
market, this is an exciting time for Famous Four Media and for patrons
of the Internet in general. As our first three gTLDs – .bid, .trade and
.webcam – are launching within a matter of weeks, it is crucial to us
that we provide impeccable service and data security. Iron Mountain is
the most trusted data escrow provider in the domain name industry, so
our decision to select Iron Mountain to protect Famous Four Media’s
registry data was an easy one to make.”
As the Internet expands, companies need to decide if they will utilize
the newly created gTLDs to brand their businesses and tie them to a
broad category such as .dating, a location such as .london, or their own
brand such as .ironmountain. Firms also need to think about protecting
their brands as these new domains roll out, and should consider
registering names for their company or key products within relevant
gTLDs before competitors or cybersquatters do so.
Iron Mountain is a sponsor of the upcoming ICANN
49 Meeting on March 23 - 27 in Singapore and will exhibit at booth
#7. Iron Mountain will participate in discussions on many aspects of the
Internet and its governance, including keeping the Internet secure and
operable in the event of a physical or business failure. View this infographic
for more information on the new gTLDs and Iron Mountain’s role in
providing data escrow protection.
“As new gTLDs are being delegated and made available to the public, Iron
Mountain’s registry data escrow services for new gTLDs are fully
operational and already accepting data,” explained Mary English, vice
president of operations for Iron Mountain’s Intellectual Property
Management group. “With escrow protection from Iron Mountain, companies
choosing to expand their presence with new domain names can have peace
of mind that the data underlying these new domains is safe and secure.”
To learn more about Iron Mountain’s solutions for registry and registrar
data escrow, visit www.ironmountain.com/dataescrow.
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) is a leading provider of storage
and information management services. The company’s real estate network
of over 64 million square feet across more than 1,000 facilities in 36
countries allows it to serve customers with speed and accuracy. And its
solutions for records
management, data
management, document
management, and secure
shredding help organizations to lower storage costs, comply with
regulations, recover from disaster, and better use their information for
business advantage. Founded in 1951, Iron Mountain stores and protects
billions of information assets, including business documents, backup
tapes, electronic files and medical data. Visit www.ironmountain.com
for more information.
Source: Iron Mountain Incorporated